My name is Adrian Foskett and like most people I have seen many years of failure when it came to making money on the internet. I have joined more internet programs and purchased more e-books than you can possibly imagine trying to make money online. . . .I was tired of failing. . .
I quickly decided to stop trying to make money and become a full time student of internet marketing. So I decided no matter what the cost, I was going to learn everything there is to know about internet marketing and online programs to reach out and help as many people as I could for free to gain exposure and credibility.
I knew that only by getting branded and known for my knowledge of business and Internet Marketing that I would finally be able to see success. But there was a problem. I learned web 2.0 marketing and still couldn’t find success. Right as my moral was going down and wanted to just give up something special happened. . .
I got the magic phone call that changed everything. . .
A Super Successful Internet Marketer called me and saw My Passion to help people be successful online. He made me an offer I couldn’t refuse. He offered me mentorship and training that would change my Internet Marketing Business forever, so long as I Pay it forward and do the same for others. . .
I now offer to due the same for others. . .
I had finally found the (Mentor) that would change my life forever. The day he called me is a historic day that I will never forget. The 30 minute phone call truly changed my mindset, marketing and life for the better . . .
I have now reached unimaginable heights in my Internet Marketing Career. . .
2009 has been a life changing event for me. Let me explain, I have finally started to see success and learned to understand that this business is all about giving and helping others reach the level of success that they so much desire.
I have met many of the top internet marketers along the way and forged many friendships and relationships. . .
For once people are calling me about what I do and how I can help. . .
What a feeling to see things turn around for me. I now have built several successful online businesses using these marketing techniques and strategies. My mindset is at its best. I reach out everyday to share what I have learned and guide people to success.
Don't Struggle the way I did. . .
Bottom line is, I can help you if you are hungry!
But, You Must Be Hungry To Succeed.
Adrian Foskett
P.S. Make 2010 YOUR YEAR, get in touch and lets work together to get you to where you want to be.
Free Marketing Advise That Works
How to Get Free Web Traffic to My Website - 3 Free Marketing Methods That Work by Mike Heesen
Traffic, Traffic, Traffic. These are the 3 most important ones. Without traffic, no customers to talk to, no sales, zero profits.
http://ezinearticles.com/?How-to-Get-Free-Web-Traffic-to-My-Website---3-Free-Marketing-Methods-That-Work&id=2547812 - Jul 07, 2009
20 Free Marketing Ideas by Tino Buntic
20 Free marketing Ideas
http://ezinearticles.com/?20-Free-Marketing-Ideas&id=256219 - Jul 29, 2006
Using a Free Marketing Ebook in Your List Building Campaign by Sean R Mize
Using a free marketing ebook can be an incredible tool in your list building campaign. I have squeeze pages that either do or do not offer a free marketing ebook as an incentive to joining my list, and I find that the ones that do not offer a free ebook have a lower conversion rate than those that do.
http://ezinearticles.com/?Using-a-Free-Marketing-Ebook-in-Your-List-Building-Campaign&id=414107 - Jan 10, 2007
Review Of Free Marketing Graphics By Lucius Kern And Mike Filsaime by Brian Garvin
Find out the truth about Free Marketing Graphics and see if it is right for you at this time. Please read our unbiased review of Free Marketing Graphics by Lucius Kern and Mike Filsaime.
http://ezinearticles.com/?Review-Of-Free-Marketing-Graphics-By-Lucius-Kern-And-Mike-Filsaime&id=1201805 - May 27, 2008
Free Marketing Article: More Powerful Than A Mini-site by Christopher Kyalo
Many people do not know it but a free marketing article can be much more powerful than a mini site and can also do a lot more to drive valuable targeted traffic to a targeted site.
http://ezinearticles.com/?Free-Marketing-Article:-More-Powerful-Than-A-Mini-site&id=180767 - Apr 18, 2006
Are Free Marketing Plans For You? by D Sterlin
Using the internet to build any business can be confusing and can cause some collateral damage. It's quite simple to throw away thousands in "brilliant" advertising ideas and concepts. I must admit, that I also fell victim to this several times and I'm here to share what I learned so that together we can take from it and grow.
http://ezinearticles.com/?Are-Free-Marketing-Plans-For-You?&id=1577263 - Oct 16, 2008
Free Marketing Tip #3 - Donate Something by Debbie LaChusa
If you're a small business owner or independent professional who needs to market but doesn't have much money to spend, all is not lost. There are a variety of free ways to market yourself and your business. One way is to donate your products or services. But you've got to do it right to make it worthwhile. Here are 10 tips help you donate the profitable way.
http://ezinearticles.com/?Free-Marketing-Tip-3---Donate-Something&id=133384 - Jul 21, 2009
Take Advantage of a Free Marketing System by Willox Perez
Many people that go on the Internet never find a way to take advantage of a free marketing system and it costs them a lot in the long run because they lose a lot of time and money. This kind of promotional tool can be very useful if used in the right way. But what you must do first is find one.
http://ezinearticles.com/?Take-Advantage-of-a-Free-Marketing-System&id=2308163 - May 06, 2009
The Only Free Marketing Campaign That Cannot Fail by Henry P Baker
Are we finally approaching the bottom of the recession? Are things going to pick up? Well, according to the BBC this morning and a Bank of England report, banks are 'getting ready' to 'free up credit'. What does that mean??
http://ezinearticles.com/?The-Only-Free-Marketing-Campaign-That-Cannot-Fail&id=2183291 - Apr 22, 2009
Get More Website Traffic - 3 Free Marketing Methods by Mike Heesen
You are now the proud owner of a website and you are ready to start marketing and selling your product or service. There is one thing missing though, Traffic! It is from the traffic to your website where the prospects begin funneling into your marketing process. Your ultimate goal is to have your website listed at the top with all the big search engines.
http://ezinearticles.com/?Get-More-Website-Traffic---3-Free-Marketing-Methods&id=2469997 - Jun 16, 2009
Free Marketing The MySpace Way by Jonathan Budd
There used to be a saying... That went something like 'You can't get any thing for free'. But if you have free time... the internet has now truly proved that wrong. Hell just a few days ago I got some expensive video editing software for free, here are the days of the future.
http://ezinearticles.com/?Free-Marketing-The-MySpace-Way&id=794983 - Oct 23, 2007
Why Using Free Marketing Can Help Your Business by Katherine Quirke
Knowing the good from the bad when it comes to freebies is important. Some of the best marketing opportunities are free and you should not discard these options.
http://ezinearticles.com/?Why-Using-Free-Marketing-Can-Help-Your-Business&id=1012412 - Feb 27, 2008
Free Marketing Tip #2 - Publish an Ezine Or E-Newsletter by Debbie LaChusa
Most small business owners and independent professionals don't have a lot of money to market. But they still have to find ways to market if they want their business to survive. Publishing an ezine is a great small business marketing tool and is one that can be done for free, or very low cost. Here's a 10-step plan for getting started.
http://ezinearticles.com/?Free-Marketing-Tip-2---Publish-an-Ezine-Or-E-Newsletter&id=133381 - Jul 21, 2009
Free Marketing Tip #4 - Share Your Knowledge by Debbie LaChusa
Do you own and operate your own business? If so, do you consider yourself an expert? If you don't, you need to. Why? Because as an expert you have a wide variety of free marketing tools at your disposal. Tools that don't cost a dime but can generate big returns for your business. Here are 10 of them to get you started.
http://ezinearticles.com/?Free-Marketing-Tip-4---Share-Your-Knowledge&id=133388 - Jul 20, 2009
Network Marketing Success - Discover Rejection Free Marketing by Neils Andersen
Now if you are not having the success in your home-based business you want using traditional methods it is time to start using a different approach. You need to learn a better way to get more qualified leads. The most successful way to market for home-based businesses at the moment is using web 2.0. What is web 2.0?
http://ezinearticles.com/?Network-Marketing-Success---Discover-Rejection-Free-Marketing&id=934850 - Jan 18, 2008
Traffic, Traffic, Traffic. These are the 3 most important ones. Without traffic, no customers to talk to, no sales, zero profits.
http://ezinearticles.com/?How-to-Get-Free-Web-Traffic-to-My-Website---3-Free-Marketing-Methods-That-Work&id=2547812 - Jul 07, 2009
20 Free Marketing Ideas by Tino Buntic
20 Free marketing Ideas
http://ezinearticles.com/?20-Free-Marketing-Ideas&id=256219 - Jul 29, 2006
Using a Free Marketing Ebook in Your List Building Campaign by Sean R Mize
Using a free marketing ebook can be an incredible tool in your list building campaign. I have squeeze pages that either do or do not offer a free marketing ebook as an incentive to joining my list, and I find that the ones that do not offer a free ebook have a lower conversion rate than those that do.
http://ezinearticles.com/?Using-a-Free-Marketing-Ebook-in-Your-List-Building-Campaign&id=414107 - Jan 10, 2007
Review Of Free Marketing Graphics By Lucius Kern And Mike Filsaime by Brian Garvin
Find out the truth about Free Marketing Graphics and see if it is right for you at this time. Please read our unbiased review of Free Marketing Graphics by Lucius Kern and Mike Filsaime.
http://ezinearticles.com/?Review-Of-Free-Marketing-Graphics-By-Lucius-Kern-And-Mike-Filsaime&id=1201805 - May 27, 2008
Free Marketing Article: More Powerful Than A Mini-site by Christopher Kyalo
Many people do not know it but a free marketing article can be much more powerful than a mini site and can also do a lot more to drive valuable targeted traffic to a targeted site.
http://ezinearticles.com/?Free-Marketing-Article:-More-Powerful-Than-A-Mini-site&id=180767 - Apr 18, 2006
Are Free Marketing Plans For You? by D Sterlin
Using the internet to build any business can be confusing and can cause some collateral damage. It's quite simple to throw away thousands in "brilliant" advertising ideas and concepts. I must admit, that I also fell victim to this several times and I'm here to share what I learned so that together we can take from it and grow.
http://ezinearticles.com/?Are-Free-Marketing-Plans-For-You?&id=1577263 - Oct 16, 2008
Free Marketing Tip #3 - Donate Something by Debbie LaChusa
If you're a small business owner or independent professional who needs to market but doesn't have much money to spend, all is not lost. There are a variety of free ways to market yourself and your business. One way is to donate your products or services. But you've got to do it right to make it worthwhile. Here are 10 tips help you donate the profitable way.
http://ezinearticles.com/?Free-Marketing-Tip-3---Donate-Something&id=133384 - Jul 21, 2009
Take Advantage of a Free Marketing System by Willox Perez
Many people that go on the Internet never find a way to take advantage of a free marketing system and it costs them a lot in the long run because they lose a lot of time and money. This kind of promotional tool can be very useful if used in the right way. But what you must do first is find one.
http://ezinearticles.com/?Take-Advantage-of-a-Free-Marketing-System&id=2308163 - May 06, 2009
The Only Free Marketing Campaign That Cannot Fail by Henry P Baker
Are we finally approaching the bottom of the recession? Are things going to pick up? Well, according to the BBC this morning and a Bank of England report, banks are 'getting ready' to 'free up credit'. What does that mean??
http://ezinearticles.com/?The-Only-Free-Marketing-Campaign-That-Cannot-Fail&id=2183291 - Apr 22, 2009
Get More Website Traffic - 3 Free Marketing Methods by Mike Heesen
You are now the proud owner of a website and you are ready to start marketing and selling your product or service. There is one thing missing though, Traffic! It is from the traffic to your website where the prospects begin funneling into your marketing process. Your ultimate goal is to have your website listed at the top with all the big search engines.
http://ezinearticles.com/?Get-More-Website-Traffic---3-Free-Marketing-Methods&id=2469997 - Jun 16, 2009
Free Marketing The MySpace Way by Jonathan Budd
There used to be a saying... That went something like 'You can't get any thing for free'. But if you have free time... the internet has now truly proved that wrong. Hell just a few days ago I got some expensive video editing software for free, here are the days of the future.
http://ezinearticles.com/?Free-Marketing-The-MySpace-Way&id=794983 - Oct 23, 2007
Why Using Free Marketing Can Help Your Business by Katherine Quirke
Knowing the good from the bad when it comes to freebies is important. Some of the best marketing opportunities are free and you should not discard these options.
http://ezinearticles.com/?Why-Using-Free-Marketing-Can-Help-Your-Business&id=1012412 - Feb 27, 2008
Free Marketing Tip #2 - Publish an Ezine Or E-Newsletter by Debbie LaChusa
Most small business owners and independent professionals don't have a lot of money to market. But they still have to find ways to market if they want their business to survive. Publishing an ezine is a great small business marketing tool and is one that can be done for free, or very low cost. Here's a 10-step plan for getting started.
http://ezinearticles.com/?Free-Marketing-Tip-2---Publish-an-Ezine-Or-E-Newsletter&id=133381 - Jul 21, 2009
Free Marketing Tip #4 - Share Your Knowledge by Debbie LaChusa
Do you own and operate your own business? If so, do you consider yourself an expert? If you don't, you need to. Why? Because as an expert you have a wide variety of free marketing tools at your disposal. Tools that don't cost a dime but can generate big returns for your business. Here are 10 of them to get you started.
http://ezinearticles.com/?Free-Marketing-Tip-4---Share-Your-Knowledge&id=133388 - Jul 20, 2009
Network Marketing Success - Discover Rejection Free Marketing by Neils Andersen
Now if you are not having the success in your home-based business you want using traditional methods it is time to start using a different approach. You need to learn a better way to get more qualified leads. The most successful way to market for home-based businesses at the moment is using web 2.0. What is web 2.0?
http://ezinearticles.com/?Network-Marketing-Success---Discover-Rejection-Free-Marketing&id=934850 - Jan 18, 2008
4 Free Marketing Methods That Work
There are many Marketing Methods and Strategies that you can use to promote your business and or products. My favourite ones are the free ones. Let me share with you an internet marketing sales training I attended not so long ago, about the 4 free marketing methods that work.
1. Article Marketing
Article Marketing is very powerful. Write articles about your business and product. Brand yourself as someone knowledgeable, an expert in your field. At the end of your article you include a back-link to your website, where they can receive more information about your business. You could also write about your competition. Be ware though, don't slaughter them, simply write about the business opportunity, then finish your article by saying something like: 'In my personal opinion this is not a bad opportunity however, there are plenty of opportunities out there, like the company I joined. We call this reverse marketing. Very effective. Why? Because the person who found your article is most likely thinking about starting a home business. There are plenty of trainings available on the internet, teaching you to write good quality articles.
2. Video Marketing
Just like article marketing but then visual, including audio and video. Produce a video about your business or product and upload to the popular video sites like YouTube, MetaCafé, DailyMotion etc... . Make sure to include a back-link to your landing page. You can also make a video about the competition. When doing so, the same rules apply here, as they do to Article Marketing. I find this method to be very effective too; it brings qualifying traffic to your website.
3. Blogging & Forums
Of course, in this internet marketing sales training, another one of the free marketing methods that work is Blogging and the participation in Forums. Start a blog on your website. Choose a topic that you like to write about and start posting it to your blog. Make sure to post regular updates with good quality postings. Over time you will see that visitors are coming back and enjoy reading your posts. Ensure to include a back link to your landing page to keep that traffic coming. Participate in forums like Wahm. Expose yourself and join the conversations on the many different topics. Become an expert!
4. Social Networking
I have stopped counting the amount of Social Networks on the internet. I personally have a public profile on about 45 social networks, but the main sites are Facebook, MySpace, Squidoo, Twitter, Hi5 and Bebo. Like I said, there are many, many more! So, start a profile page on social networking sites and begin to create your network of people. One thing you need to keep in mind is the Social aspect of these sites. Don't spam about your business all over the place. Once you establish a relationship with someone, they will ask you at some point: 'What is it you do?' Then you can begin talking about your business. People will come to you. Become the hunted, not the hunter.
In this internet marketing sales training I have described the 4 free marketing methods that work. In order to drive traffic there are plenty of other methods to use such as Pay Per Click, Google Adsense and Bannering. You will need to be careful here though because, unless you really know what you are doing, you don't even wanna start thinking about utilising these methods or you could be out of pocket in no time.
Next I am going to show you where you learn much more about marketing sales training. Visit http://2wealth-2freedom.com and receive 3 FREE Very Powerful Internet Marketing Trainings.
Mike Heesen is an internet marketer who works with industry leaders from around the world. He coaches and mentors people by teaching them how to build a successful business online. Thousands of people are earning money online. Why not you? To learn more about Mike and his team, visit http://2wealth-2freedom.com and receive 3 FREE Very Powerful Marketing Trainings that you can use right away to build your business.
Article Source: http://EzineArticles.com/?expert=Mike_Heesen
1. Article Marketing
Article Marketing is very powerful. Write articles about your business and product. Brand yourself as someone knowledgeable, an expert in your field. At the end of your article you include a back-link to your website, where they can receive more information about your business. You could also write about your competition. Be ware though, don't slaughter them, simply write about the business opportunity, then finish your article by saying something like: 'In my personal opinion this is not a bad opportunity however, there are plenty of opportunities out there, like the company I joined. We call this reverse marketing. Very effective. Why? Because the person who found your article is most likely thinking about starting a home business. There are plenty of trainings available on the internet, teaching you to write good quality articles.
2. Video Marketing
Just like article marketing but then visual, including audio and video. Produce a video about your business or product and upload to the popular video sites like YouTube, MetaCafé, DailyMotion etc... . Make sure to include a back-link to your landing page. You can also make a video about the competition. When doing so, the same rules apply here, as they do to Article Marketing. I find this method to be very effective too; it brings qualifying traffic to your website.
3. Blogging & Forums
Of course, in this internet marketing sales training, another one of the free marketing methods that work is Blogging and the participation in Forums. Start a blog on your website. Choose a topic that you like to write about and start posting it to your blog. Make sure to post regular updates with good quality postings. Over time you will see that visitors are coming back and enjoy reading your posts. Ensure to include a back link to your landing page to keep that traffic coming. Participate in forums like Wahm. Expose yourself and join the conversations on the many different topics. Become an expert!
4. Social Networking
I have stopped counting the amount of Social Networks on the internet. I personally have a public profile on about 45 social networks, but the main sites are Facebook, MySpace, Squidoo, Twitter, Hi5 and Bebo. Like I said, there are many, many more! So, start a profile page on social networking sites and begin to create your network of people. One thing you need to keep in mind is the Social aspect of these sites. Don't spam about your business all over the place. Once you establish a relationship with someone, they will ask you at some point: 'What is it you do?' Then you can begin talking about your business. People will come to you. Become the hunted, not the hunter.
In this internet marketing sales training I have described the 4 free marketing methods that work. In order to drive traffic there are plenty of other methods to use such as Pay Per Click, Google Adsense and Bannering. You will need to be careful here though because, unless you really know what you are doing, you don't even wanna start thinking about utilising these methods or you could be out of pocket in no time.
Next I am going to show you where you learn much more about marketing sales training. Visit http://2wealth-2freedom.com and receive 3 FREE Very Powerful Internet Marketing Trainings.
Mike Heesen is an internet marketer who works with industry leaders from around the world. He coaches and mentors people by teaching them how to build a successful business online. Thousands of people are earning money online. Why not you? To learn more about Mike and his team, visit http://2wealth-2freedom.com and receive 3 FREE Very Powerful Marketing Trainings that you can use right away to build your business.
Article Source: http://EzineArticles.com/?expert=Mike_Heesen
Make Money With FREE Marketing
Let's start with the RIGHT question
Before we get into this, let me ask you a question
What one thing would do the most for your business?
Is it,
Getting more clients with your marketing
Getting clients with cheaper marketing
Getting more clients that cost you the least to acquire
Inexpensive Marketing, Low Cost to Buy, or Low Cost to Acquire a Client
I was asked by a local business management group to speak on "Inexpensive marketing." So before we started I felt I had to clarify what they meant by "inexpensive marketing."
First, let's explore our concepts. When the stock market was doing well, 15% a year was considered a good return. Would you invest a dollar in the market to get an ongoing return of $0.15? Or would you invest a dollar into your business that would generate 200%? Or would you rather hold back on the dollar, but invest some of your personal time instead of money. Most people believe that TIME is FREE. I don't believe it is.
Time Isn't Free
Let's say that you make $200 an hour when you are working at "what you do" in your business, or Time billable time. So, if you go out networking (most consider it relatively free) and you might get one client a month. However, you spend 4-5 hours a week, or 20 hours a month to get that client. Although, in your own head you spent nothing up front, it actually cost you 20 hours x $200/hour = $400 to acquire that client. After all, if you could do something else that took that time load off of you, then you'd put the whole 40 hour week into generating $200/hour, or $8,000 a week. There is no free marketing. We just want to find the most effective way to get the most people at the lowest cost "to acquire a client."
Cost to Acquire a Client . . . The Most Important Focus
The cost to acquire a client is different from what we spend up front on our marketing.
The national statistics for marketing costs range from a start up (that becomes successful, that's an important differentiator), typically spends 50% of his first year's profits to acquire clients. So, if he makes a $100K profit, he probably spent around $50K to get it. Some small businesses literally turn white when I say that to them, but let's look at it a different way. Back to that stock market scenario. That's a 200% return on investment. In the stock market would you invest $50K to make $100K? In fact, you'd get excited with that kind of return.
Then why do business owners panic when they hear that they may have to spend $50K in marketing to make $100K return? It's their conditioning. They are so used to managing their check book by "cutting costs" that they aren't looking for the ROI, the Return On Investment.
After the first year of business, the national average for small business marketing to profits heads down to around 25%. It takes more the first year during the startup, but then it can drop, sometimes even more than that.
That means that we have two choices, either spend $25K next year to get $100K, a 400% return on investment, OR, we, again, put our $50K in next year, and generate $200K.
And frankly, I've seen some of my coaching clients hit 10 to 100 times ROI. It's there, we just have to work to find it and make it happen.
Now that I've set some groundwork for this, let's look further. It's all about
What it costs to ACQUIRE the client
Not what our marketing costs up front.
As a business coach, my job is to help clients find those great ROIs and then multiply their results by actually investing in the right place.
There are a couple of business management mindsets that impact most small businesses
Some operate by "cutting expenses".
Some by ROI
A Focus on Cutting Costs -- Wrong Direction
The ones operating with "cutting expenses" frequently are looking for things to cut, and without regard for the ROI, or what it would generate. And there are others looking for what makes them the most and where to spend what they have.
It goes this way, find where you could invest a $1 that would generate $10, then keep looking, find a place that generates $100, and one that generates $1,000. Now we have an easy decision $1 in generates $1,000 out, so let's go invest, and see how much we can invest as a first pass, and then how much of that $1,000 can go back in for the next round. Within weeks we are off scale.
But, as I talk to the other mindset, and share with them the EXACT same scenario and same opportunities, their response will always be: "No, can't spend it," "No, don't have it." It's a killer mindset. It will kill those businesses, I guarantee it.
One of my clients who said "I don't have it" said he had too many bills to pay to be able to invest like that. He had about $20,000 in bills, and had never generated enough money to even break even. In other words, his monthly income was way less than $20,000, so he was always dipping into his pocket to pay the $20K, he was typically bringing in only $15K, and, in his opinion, he just didn't have any money left over to invest in another path. After all, he was always having to come up with another $5K every month out of his pocket.
I showed him that even if he got only a 2:1 return, that if he invested a small amount into marketing that works, that for every $1 spent, he'd have $2 left. In fact, he'd have $20K to pay the bills and another $20K to put into his pocket, a big change from where he'd been. He'd held off spending money he didn't think he had in an effort to save money. In reality that thought was locking him into a loss situation. That tends to be waht I see rampant around small businesses.
From $5K a Month Loss, to $35K a Month Profit . . . in a Week! It's all in the Mind.
We took roughly $4K a week from his income, and generated 2:1 or $8K a week income PLUS the income he already had, which was about $3.5K a week. His income ramped up from $3.5K to $11.5K a week, a 3.3 times increase IN A WEEK. And people tell me all the time, "It's impossible to double my business in a few weeks." In fact, there are so many ways to do it, that this is just one of the many.
It all goes back to the mindset that is keeping our business back. If we believe that "we've got to find the cheapest marketing" frequently we try all of the free ways that aren't working and it's actually costing us BIG BUCKS not only in spending of our time, but in lost revenue.
It may appear that I took you a different direction than was implied by the title, but I didn't. It's all in how we look at costs, and most small businesses are missing the point.
It isn't what it costs up front, it's what it costs to acquire the client. So, don't look at "low cost" or even "free" as being the ultimate cost. it isn't. Look at the bottom line, what does it cost to acquire a client?
A good example was two different clients I had, both small businesses and both had started off our conversation about "free marketing." They both hadn't been very successful.
Mary Kay Rep Goes from 1-2 clients a Year to 71 in Two Weeks . . . It's all in the mindset.
One was a Mary Kay rep who told me she hadn't gotten more than 1-2 clients in a year. Another was another MLM company but certainly doing a lot more business.We built a plan for the Mary Kay rep that showed we probably would be spending about 80c for every lead, and, based on what her sales conversion was it could run between $8 and $80 to land that client, but that she shouldn't look at the upfront cost, but the overall value of that client. When she said the average client would be spending several hundred dollars a year, even the $80 (which was an outside number. It's probably going to be MUCH better) would be workable.
Within 2 weeks she had 71 people. In two weeks she had 71 times what she had the whole last year, and now she had a plan that would continue delivering at that rate for the whole next year. By the way, she won an award for outselling all other Mary Kay reps in the area. Her year is going to be phenomonal.
Now, on to the next MLM, not an Mary Kay rep. I showed her that her costs probably would be closer to $0.05 each and that there were actually 1,300 people already looking for what she did. She ran the figures in her head, and said, she couldn't afford it, even knowing that her Mary Kay rep friend had just acquired 71 new clients in two weeks.
I showed her that with her present approach, she was paying $2,400 a month for a building and generating only 1 new sale a day, so it was costing her $2,400 to get 20 new clients,or $120 each, and that we could add another 50 to 100 a month at only $0.05 for the lead and probably less than $1 to acquire the client. She just couldn't bring herself to spend money on marketing. In her head she had to spend her money on the $2,400 for the building rental.
Shows to go you how people think.
How do you look at your marketing? As an expense or as an investment?
And are you looking for ways to increase that ROI? I'll tell you that by changing your message, by changing who you give that message, how many you get in front of, that you'll see that go up by 10's of times.
And then we need ot make sure that you are spending in the right place with that now highest return on investment to get results such as these.
Do you want to learn more about how to increase your business nearly overnight?
I have just completed my brand new guide Secrets to Doubling a Business Nearly Overnight. You'll also get a free invitation to join a mastermind group of other business owners as they build their business. Hear what works and doesn't work.
Get your "Secrets to Doubling a Business Nearly Overnight" for free
Alan Boyer coaches small business owners who want more business than they can handle, or at least more than they imagined...before this.....The reports have been "5-10 times more clients in just a few weeks, and still growing.
http://www.leaders-perspective.com/Double-Your-Business.htm
Article Source: http://EzineArticles.com/?expert=Alan_Boyer
Before we get into this, let me ask you a question
What one thing would do the most for your business?
Is it,
Getting more clients with your marketing
Getting clients with cheaper marketing
Getting more clients that cost you the least to acquire
Inexpensive Marketing, Low Cost to Buy, or Low Cost to Acquire a Client
I was asked by a local business management group to speak on "Inexpensive marketing." So before we started I felt I had to clarify what they meant by "inexpensive marketing."
First, let's explore our concepts. When the stock market was doing well, 15% a year was considered a good return. Would you invest a dollar in the market to get an ongoing return of $0.15? Or would you invest a dollar into your business that would generate 200%? Or would you rather hold back on the dollar, but invest some of your personal time instead of money. Most people believe that TIME is FREE. I don't believe it is.
Time Isn't Free
Let's say that you make $200 an hour when you are working at "what you do" in your business, or Time billable time. So, if you go out networking (most consider it relatively free) and you might get one client a month. However, you spend 4-5 hours a week, or 20 hours a month to get that client. Although, in your own head you spent nothing up front, it actually cost you 20 hours x $200/hour = $400 to acquire that client. After all, if you could do something else that took that time load off of you, then you'd put the whole 40 hour week into generating $200/hour, or $8,000 a week. There is no free marketing. We just want to find the most effective way to get the most people at the lowest cost "to acquire a client."
Cost to Acquire a Client . . . The Most Important Focus
The cost to acquire a client is different from what we spend up front on our marketing.
The national statistics for marketing costs range from a start up (that becomes successful, that's an important differentiator), typically spends 50% of his first year's profits to acquire clients. So, if he makes a $100K profit, he probably spent around $50K to get it. Some small businesses literally turn white when I say that to them, but let's look at it a different way. Back to that stock market scenario. That's a 200% return on investment. In the stock market would you invest $50K to make $100K? In fact, you'd get excited with that kind of return.
Then why do business owners panic when they hear that they may have to spend $50K in marketing to make $100K return? It's their conditioning. They are so used to managing their check book by "cutting costs" that they aren't looking for the ROI, the Return On Investment.
After the first year of business, the national average for small business marketing to profits heads down to around 25%. It takes more the first year during the startup, but then it can drop, sometimes even more than that.
That means that we have two choices, either spend $25K next year to get $100K, a 400% return on investment, OR, we, again, put our $50K in next year, and generate $200K.
And frankly, I've seen some of my coaching clients hit 10 to 100 times ROI. It's there, we just have to work to find it and make it happen.
Now that I've set some groundwork for this, let's look further. It's all about
What it costs to ACQUIRE the client
Not what our marketing costs up front.
As a business coach, my job is to help clients find those great ROIs and then multiply their results by actually investing in the right place.
There are a couple of business management mindsets that impact most small businesses
Some operate by "cutting expenses".
Some by ROI
A Focus on Cutting Costs -- Wrong Direction
The ones operating with "cutting expenses" frequently are looking for things to cut, and without regard for the ROI, or what it would generate. And there are others looking for what makes them the most and where to spend what they have.
It goes this way, find where you could invest a $1 that would generate $10, then keep looking, find a place that generates $100, and one that generates $1,000. Now we have an easy decision $1 in generates $1,000 out, so let's go invest, and see how much we can invest as a first pass, and then how much of that $1,000 can go back in for the next round. Within weeks we are off scale.
But, as I talk to the other mindset, and share with them the EXACT same scenario and same opportunities, their response will always be: "No, can't spend it," "No, don't have it." It's a killer mindset. It will kill those businesses, I guarantee it.
One of my clients who said "I don't have it" said he had too many bills to pay to be able to invest like that. He had about $20,000 in bills, and had never generated enough money to even break even. In other words, his monthly income was way less than $20,000, so he was always dipping into his pocket to pay the $20K, he was typically bringing in only $15K, and, in his opinion, he just didn't have any money left over to invest in another path. After all, he was always having to come up with another $5K every month out of his pocket.
I showed him that even if he got only a 2:1 return, that if he invested a small amount into marketing that works, that for every $1 spent, he'd have $2 left. In fact, he'd have $20K to pay the bills and another $20K to put into his pocket, a big change from where he'd been. He'd held off spending money he didn't think he had in an effort to save money. In reality that thought was locking him into a loss situation. That tends to be waht I see rampant around small businesses.
From $5K a Month Loss, to $35K a Month Profit . . . in a Week! It's all in the Mind.
We took roughly $4K a week from his income, and generated 2:1 or $8K a week income PLUS the income he already had, which was about $3.5K a week. His income ramped up from $3.5K to $11.5K a week, a 3.3 times increase IN A WEEK. And people tell me all the time, "It's impossible to double my business in a few weeks." In fact, there are so many ways to do it, that this is just one of the many.
It all goes back to the mindset that is keeping our business back. If we believe that "we've got to find the cheapest marketing" frequently we try all of the free ways that aren't working and it's actually costing us BIG BUCKS not only in spending of our time, but in lost revenue.
It may appear that I took you a different direction than was implied by the title, but I didn't. It's all in how we look at costs, and most small businesses are missing the point.
It isn't what it costs up front, it's what it costs to acquire the client. So, don't look at "low cost" or even "free" as being the ultimate cost. it isn't. Look at the bottom line, what does it cost to acquire a client?
A good example was two different clients I had, both small businesses and both had started off our conversation about "free marketing." They both hadn't been very successful.
Mary Kay Rep Goes from 1-2 clients a Year to 71 in Two Weeks . . . It's all in the mindset.
One was a Mary Kay rep who told me she hadn't gotten more than 1-2 clients in a year. Another was another MLM company but certainly doing a lot more business.We built a plan for the Mary Kay rep that showed we probably would be spending about 80c for every lead, and, based on what her sales conversion was it could run between $8 and $80 to land that client, but that she shouldn't look at the upfront cost, but the overall value of that client. When she said the average client would be spending several hundred dollars a year, even the $80 (which was an outside number. It's probably going to be MUCH better) would be workable.
Within 2 weeks she had 71 people. In two weeks she had 71 times what she had the whole last year, and now she had a plan that would continue delivering at that rate for the whole next year. By the way, she won an award for outselling all other Mary Kay reps in the area. Her year is going to be phenomonal.
Now, on to the next MLM, not an Mary Kay rep. I showed her that her costs probably would be closer to $0.05 each and that there were actually 1,300 people already looking for what she did. She ran the figures in her head, and said, she couldn't afford it, even knowing that her Mary Kay rep friend had just acquired 71 new clients in two weeks.
I showed her that with her present approach, she was paying $2,400 a month for a building and generating only 1 new sale a day, so it was costing her $2,400 to get 20 new clients,or $120 each, and that we could add another 50 to 100 a month at only $0.05 for the lead and probably less than $1 to acquire the client. She just couldn't bring herself to spend money on marketing. In her head she had to spend her money on the $2,400 for the building rental.
Shows to go you how people think.
How do you look at your marketing? As an expense or as an investment?
And are you looking for ways to increase that ROI? I'll tell you that by changing your message, by changing who you give that message, how many you get in front of, that you'll see that go up by 10's of times.
And then we need ot make sure that you are spending in the right place with that now highest return on investment to get results such as these.
Do you want to learn more about how to increase your business nearly overnight?
I have just completed my brand new guide Secrets to Doubling a Business Nearly Overnight. You'll also get a free invitation to join a mastermind group of other business owners as they build their business. Hear what works and doesn't work.
Get your "Secrets to Doubling a Business Nearly Overnight" for free
Alan Boyer coaches small business owners who want more business than they can handle, or at least more than they imagined...before this.....The reports have been "5-10 times more clients in just a few weeks, and still growing.
http://www.leaders-perspective.com/Double-Your-Business.htm
Article Source: http://EzineArticles.com/?expert=Alan_Boyer
Generate Leads With Free Marketing
Today I'm going to talk about Free Marketing and how exactly do it works. This article is really useful for those with a tight budget on marketing their products online. Generally when you have money to put ads on Google AdWords, on some advertising sites in the internet, e.g. AdEngage, Businessforsale, Yuwie, and so on, that's better.
But do you guys know the truth about what's going on? Most of the top earners in the industry of Internet Marketing use Zero-Cost Marketing or Free Marketing to generate their free leads. 80% of them did. So what about you? Are you interested in making huge money for free? I'm going to teach you how to do just that. I'm going to talk about Article Marketing, Web 2.0 using Facebook, MySpace, Twitter (The Top 3 Social Media Sites), Video Marketing, Forum Marketing, How to Create Squidoo Lenses, and more. So I'm going to divide it into parts, this is the first one, so make sure you follow up to the second one that I'm going to write.
First off, we're going to start with the popular thing called Article Marketing. By the name, you guys should be able understand that we're going to do marketing using articles. Correct. I'm going to teach you on how to write a good article. Writing an article is easy, writing a good one is not, writing one that will support your Free Marketing is kind of harder. But don't worry; I'll make sure you got it.
1. Define Your Reader/Audience
Every article has its own specific reader; animators don't read about SEO articles, got it? So you have to define what kinds of audience or reader you want to read your article. First, you got to be specific. "People who wants to be success" is a very broad term, you may want to narrow it a bit, and e.g. "finding success online" that is narrower, got it? Second, you can use questions to determine your audience.
1. What do they do for a living?
2. What business do they want to focus on?
3. What problems do they face? (This is the best one)
4. What are their values?
5. What is their current income?
6. And so on.
You should spend some time on defining your audience here because it is really an important aspect in Article Marketing.
2. Choose Your Keyword
Use specific keyword (longer), you should try using "The Best Online Business" rather than "Online Business". Do a keyword research; go to Google and put in "free keywords tracker" and you will get one site that allows you to track keyword. For example, put in "Online Business" in the field and hit enter. You'll get "Online Business", "Going out of Business Sales Online", "Online Business Opportunity", "Online Business Optimization", and many more. There!! You have it, thousands of keywords to choose from so that will be the keywords you're going to choose from. So "Online Business" will be your base keyword, everybody got it? Keyword is really important because you are using Free Marketing which means you will be competing with all the people in this world but I believe you can.
3. Choose Your Topic
Once you have your keyword, choose a topic specifically related to that keyword. For example, if your keyword is "Top Online Home Based Business Opportunity", than your topic could be "What Is the Top Online Home Based Business Opportunity". That's it. It's that simple and now you have your topic in hand, you're one step closer to use articles for your Free Marketing Campaign.
4. Write Your Article
Writing articles is way easier than you think. Your goal is to complete this step in 30 minutes or less. Do not worry about making your article perfect. Failing forward is the best way to be great in this industry. The most important thing you can do is just sit down and start writing. Here's how to do it quickly:
* Make a list of 3 main points that you want to be in your article (one sentence each).
* Write down 3 to 4 sentences that backup each of your three main points that you just made.
* Your three main points will be used as the first sentence of three paragraphs.
* The 4 sentences you wrote will make up the body of each paragraph.
You now have 3 paragraphs, and what's left is only an introduction paragraph. Write 3-4 sentences that sum up your three main paragraphs. This will be your introduction paragraph. Sum it up. Write a 2-3 sentences that sum up your three main points, and gives people the final solution.
If you are writing a problem/solution driven article, you want to reiterate your audience's problem. This is effective, because your audience thinks, "This person is just like me". That will be really great.
5. Write Your Title
Once you have your article ready, you want to create a compelling title by following these key points:
* Whenever possible, include your entire keyword in the title.
* Move your keyword as close to the beginning of the title as possible.
* If you are doing a review or comparison article, don't reveal "the end of the story" or your final opinion in the title. People will be less inclined to click on your article and read the rest. They are human, remember! Just like you.
6. Distribute Your Article
There are a lot of article sites on the internet for you to submit on. I'll give you some; you just need to write in the names that I gave you on Google, and search for the URL.
ABCArticleDirectory
ArticleWareHouse
AmaZines
BharatBhasha
ArticleAlley
ArticleBlotter
ArticleCo
ArticleCodex
ArticleCube
ArticleDashboard
ArticleFeeder
ArticleRampage
ArticlesBase
ArticleSnatch
ArticleSphere
ArticleTrader
ArticleTrunk
ArticleVista
BlissPublisher
SearchWarp
EasyArticle
UltimateArticleDirectory
EzineArticles
ArticleMotron
TSS-Articles
Isysi
GoArticles
AffSphere
Upublish
IdeaMarketers
WisdomExtract
7. Submitting To Many Article Sites In One Click (Optional)
This step is entirely optional. Now think like this, if you're doing articles, you would want to submit to many articles directories that exists in the internet and if you have to manually submit each of your article to all of the directories, let's just say about 20 sites. That could be really troublesome. For that problem, I use a tool called ArticleSubmitAuto, it's really great and I really recommend you to use it. I could submit to many articles directories in a single click, that saves me time and remember time is not money, time is more valuable than money.
Plus it provides you with really great traffic to your articles. If you're interested in using it too, I'll provide you with the link in my websites because I can't use links in articles. Or just follow the link in the resource box.
That's it. We're done for day 1. You are now an Article Marketing Expert, believe in yourself. Be sure to read the next part on How To Generate Leads Using Free Marketing Or Zero-Cost Marketing, important aspect on how to be rich with small budget or no budget at all. Thank you thank you.
If you guys like what you're reading and want to get more of it, please visit My Personal Site at http://freeforyoutosearch.com to know more about me and also the link to the mass article submitter I promised you will be on that site. I'll always publish useful contents for you. It's still new, but guess what guys, it will be the most visited site in the world one day. lol. Thanks.
P.S. Check for the post with the same title
Article Source: http://EzineArticles.com/?expert=Tantawi_Sagara
But do you guys know the truth about what's going on? Most of the top earners in the industry of Internet Marketing use Zero-Cost Marketing or Free Marketing to generate their free leads. 80% of them did. So what about you? Are you interested in making huge money for free? I'm going to teach you how to do just that. I'm going to talk about Article Marketing, Web 2.0 using Facebook, MySpace, Twitter (The Top 3 Social Media Sites), Video Marketing, Forum Marketing, How to Create Squidoo Lenses, and more. So I'm going to divide it into parts, this is the first one, so make sure you follow up to the second one that I'm going to write.
First off, we're going to start with the popular thing called Article Marketing. By the name, you guys should be able understand that we're going to do marketing using articles. Correct. I'm going to teach you on how to write a good article. Writing an article is easy, writing a good one is not, writing one that will support your Free Marketing is kind of harder. But don't worry; I'll make sure you got it.
1. Define Your Reader/Audience
Every article has its own specific reader; animators don't read about SEO articles, got it? So you have to define what kinds of audience or reader you want to read your article. First, you got to be specific. "People who wants to be success" is a very broad term, you may want to narrow it a bit, and e.g. "finding success online" that is narrower, got it? Second, you can use questions to determine your audience.
1. What do they do for a living?
2. What business do they want to focus on?
3. What problems do they face? (This is the best one)
4. What are their values?
5. What is their current income?
6. And so on.
You should spend some time on defining your audience here because it is really an important aspect in Article Marketing.
2. Choose Your Keyword
Use specific keyword (longer), you should try using "The Best Online Business" rather than "Online Business". Do a keyword research; go to Google and put in "free keywords tracker" and you will get one site that allows you to track keyword. For example, put in "Online Business" in the field and hit enter. You'll get "Online Business", "Going out of Business Sales Online", "Online Business Opportunity", "Online Business Optimization", and many more. There!! You have it, thousands of keywords to choose from so that will be the keywords you're going to choose from. So "Online Business" will be your base keyword, everybody got it? Keyword is really important because you are using Free Marketing which means you will be competing with all the people in this world but I believe you can.
3. Choose Your Topic
Once you have your keyword, choose a topic specifically related to that keyword. For example, if your keyword is "Top Online Home Based Business Opportunity", than your topic could be "What Is the Top Online Home Based Business Opportunity". That's it. It's that simple and now you have your topic in hand, you're one step closer to use articles for your Free Marketing Campaign.
4. Write Your Article
Writing articles is way easier than you think. Your goal is to complete this step in 30 minutes or less. Do not worry about making your article perfect. Failing forward is the best way to be great in this industry. The most important thing you can do is just sit down and start writing. Here's how to do it quickly:
* Make a list of 3 main points that you want to be in your article (one sentence each).
* Write down 3 to 4 sentences that backup each of your three main points that you just made.
* Your three main points will be used as the first sentence of three paragraphs.
* The 4 sentences you wrote will make up the body of each paragraph.
You now have 3 paragraphs, and what's left is only an introduction paragraph. Write 3-4 sentences that sum up your three main paragraphs. This will be your introduction paragraph. Sum it up. Write a 2-3 sentences that sum up your three main points, and gives people the final solution.
If you are writing a problem/solution driven article, you want to reiterate your audience's problem. This is effective, because your audience thinks, "This person is just like me". That will be really great.
5. Write Your Title
Once you have your article ready, you want to create a compelling title by following these key points:
* Whenever possible, include your entire keyword in the title.
* Move your keyword as close to the beginning of the title as possible.
* If you are doing a review or comparison article, don't reveal "the end of the story" or your final opinion in the title. People will be less inclined to click on your article and read the rest. They are human, remember! Just like you.
6. Distribute Your Article
There are a lot of article sites on the internet for you to submit on. I'll give you some; you just need to write in the names that I gave you on Google, and search for the URL.
ABCArticleDirectory
ArticleWareHouse
AmaZines
BharatBhasha
ArticleAlley
ArticleBlotter
ArticleCo
ArticleCodex
ArticleCube
ArticleDashboard
ArticleFeeder
ArticleRampage
ArticlesBase
ArticleSnatch
ArticleSphere
ArticleTrader
ArticleTrunk
ArticleVista
BlissPublisher
SearchWarp
EasyArticle
UltimateArticleDirectory
EzineArticles
ArticleMotron
TSS-Articles
Isysi
GoArticles
AffSphere
Upublish
IdeaMarketers
WisdomExtract
7. Submitting To Many Article Sites In One Click (Optional)
This step is entirely optional. Now think like this, if you're doing articles, you would want to submit to many articles directories that exists in the internet and if you have to manually submit each of your article to all of the directories, let's just say about 20 sites. That could be really troublesome. For that problem, I use a tool called ArticleSubmitAuto, it's really great and I really recommend you to use it. I could submit to many articles directories in a single click, that saves me time and remember time is not money, time is more valuable than money.
Plus it provides you with really great traffic to your articles. If you're interested in using it too, I'll provide you with the link in my websites because I can't use links in articles. Or just follow the link in the resource box.
That's it. We're done for day 1. You are now an Article Marketing Expert, believe in yourself. Be sure to read the next part on How To Generate Leads Using Free Marketing Or Zero-Cost Marketing, important aspect on how to be rich with small budget or no budget at all. Thank you thank you.
If you guys like what you're reading and want to get more of it, please visit My Personal Site at http://freeforyoutosearch.com to know more about me and also the link to the mass article submitter I promised you will be on that site. I'll always publish useful contents for you. It's still new, but guess what guys, it will be the most visited site in the world one day. lol. Thanks.
P.S. Check for the post with the same title
Article Source: http://EzineArticles.com/?expert=Tantawi_Sagara
Free Marketing Guide
The beautiful thing about internet marketing is that anyone with a computer and an internet computer can get started with little or no venture capital to start. One of the best ways to get started online is through a process known as article marketing. Article marketing is easy to use, and doesn't cost anything more than a few minutes of your time.
How It Works
The first thing you need to know about free marketing using articles is that consistency is the key to success. A single article written and submitted won't do you much good. The trick is to write several articles on a regular basis and consistently submit them to the various article directories. This consistency not only allows you to market yourself as an expert in your chosen niche, but also allows you to build an unlimited number of backlinks absolutely free!
Within each article you write and submit, you are permitted a resource box at the end which contains a link back to your website or blog; and in some article directories, you are even permitted to place a link directly to an affiliate program you promote. Each of the articles you submit are then made available to other web site owners and ezine publishers to use as content. They are allowed to do this free of charge, provided your entire resource box (complete with link) stays intact on their site.
When To Use It
Now, in case you're wondering whether free marketing using articles is the right method for your online business, let's take a look at just a few of the things you can do with article marketing.
To begin with, if you are looking to start an online business without any money coming out of your pocket up front, you can use article marketing as a free method of promoting an affiliate program, or even a free blog you've set up with PPC advertising. With this sort of business model, you can literally set up your own business without any start-up costs at all.
You can also use free marketing with articles as a means to establish yourself as an authority in virtually any subject. Let's say your business is a traditional brick and mortar company using the internet as a business tool - you can write and submit free articles to the directories, and use your resource box to point people looking for a company like yours back to your website. If you are selling anything online, you can do the same thing - write and submit articles to establish yourself as an expert, and then point visitors back to your site where they can purchase your product as a solution to their problems.
Whichever sort of online business model you choose to have, there's no doubt that free marketing using articles is a wise choice. No other sort of marketing has the potential to reach so many without needing to spend a fortune; and no other form of advertising can give you the sort of results that free marketing using articles can.
Brad Spencer is the owner of Spencer Marketing and offers a FREE ecourse to anyone wishing to learn how to start making money online right away! Click the link to get free information on how you can earn a full-time income on the internet!
Article Source: http://EzineArticles.com/?expert=Brad_Spencer
How It Works
The first thing you need to know about free marketing using articles is that consistency is the key to success. A single article written and submitted won't do you much good. The trick is to write several articles on a regular basis and consistently submit them to the various article directories. This consistency not only allows you to market yourself as an expert in your chosen niche, but also allows you to build an unlimited number of backlinks absolutely free!
Within each article you write and submit, you are permitted a resource box at the end which contains a link back to your website or blog; and in some article directories, you are even permitted to place a link directly to an affiliate program you promote. Each of the articles you submit are then made available to other web site owners and ezine publishers to use as content. They are allowed to do this free of charge, provided your entire resource box (complete with link) stays intact on their site.
When To Use It
Now, in case you're wondering whether free marketing using articles is the right method for your online business, let's take a look at just a few of the things you can do with article marketing.
To begin with, if you are looking to start an online business without any money coming out of your pocket up front, you can use article marketing as a free method of promoting an affiliate program, or even a free blog you've set up with PPC advertising. With this sort of business model, you can literally set up your own business without any start-up costs at all.
You can also use free marketing with articles as a means to establish yourself as an authority in virtually any subject. Let's say your business is a traditional brick and mortar company using the internet as a business tool - you can write and submit free articles to the directories, and use your resource box to point people looking for a company like yours back to your website. If you are selling anything online, you can do the same thing - write and submit articles to establish yourself as an expert, and then point visitors back to your site where they can purchase your product as a solution to their problems.
Whichever sort of online business model you choose to have, there's no doubt that free marketing using articles is a wise choice. No other sort of marketing has the potential to reach so many without needing to spend a fortune; and no other form of advertising can give you the sort of results that free marketing using articles can.
Brad Spencer is the owner of Spencer Marketing and offers a FREE ecourse to anyone wishing to learn how to start making money online right away! Click the link to get free information on how you can earn a full-time income on the internet!
Article Source: http://EzineArticles.com/?expert=Brad_Spencer
Marketing For FREE
Small businesses owners have a unique marketing opportunity right now! There are literally hundreds of ways to do free marketing, including free blogs and websites, article marketing, social networking and even ordering free hard copy materials. This article will go over my favorite online and offline ideas for how to increase your small business marketing budget by using free marketing sources.
Here are my 5 favorite How To Do Free Marketing ideas:
Use Survey Monkey to find out the hot topics that your customers are interested in! If you THINK you know what your customers are interested in purchasing, I bet you are wrong! The only way to find out what they really want to know about is to ask! I did a survey recently asking my clients what their most pressing marketing needs were and found out that a full seventy five percent of the small business owners and entrepreneurs who responded said that their greatest need was to know how to utilize free websites to grow their businesses. That allowed me to structure a campaign based on using that keyword in conjunction with free marketing (a runner-up) to produce content I know my clients will like!
Bringing us to to number two on my list of free marketing ideas - free websites! I use Weebly to make my free websites as they have a great little blog feature built right in. Now I use Weebly and other free sites like Squidoo to drive traffic TO my main site BUT if you have no website or blog at all this is a great place to start! Make sure you have great content and that you update your free sites or blogs regularly so that it doesn't get stale.
Once you have an idea what to sell and a place to put it online, the next thing I do to enhance my free marketing efforts is to send out email newsletters. Now technically this is free since you could use your normal email client like AOL, gmail or outlook BUT I don't recommend it! What I do recommend is using a service like Aweber or Constant Contact to manage your email newsletters. I KNOW - not free but at $20 per month, pretty darn close.
Now that you know what to sell, have a site or blog to sell it on and have a way to communicate to your clients, you can start social networking. Social Networking is free with Facebook, LinkedIn and Twitter being the big three that I focus on when doing my social networking. They make it VERY easy to communicate with past and potential clients in order to increase your online marketing reach. Facebook is great for B2C and B2B marketing, LinkedIn is good for B2B and employment networking and Twitter is just good overall for generating a large following of people who are interested in what you have to say.
My last free marketing tip is to write articles like this one! Writing articles allows you to become an expert in your field and also allows you generate incoming links to your website through the use of your resource box. If you are just starting out in article marketing, I HIGHLY recommend EzineArticles as they have tons of tutorials and provide great support to their authors.
There you have it - my top five favorite free marketing ideas. Now all you small business owners get out there and implement today. Find out what your customers need and start using some of these free marketing tips to get it to them!
Looking for even more FREE Marketing Tips? Download our 100 Free Marketing Tips and Tricks!
Entrepreneur, Marketing and Blogging Expert, Tara Jacobsen, works with small business owners to help them identify their target clients, build systems for regular communication and acquire new business! Her Marketing Artfully website has many resources to help entrepreneurs with marketing, client contact and lead generating!
Article Source: http://EzineArticles.com/?expert=Tara_Jacobsen
Here are my 5 favorite How To Do Free Marketing ideas:
Use Survey Monkey to find out the hot topics that your customers are interested in! If you THINK you know what your customers are interested in purchasing, I bet you are wrong! The only way to find out what they really want to know about is to ask! I did a survey recently asking my clients what their most pressing marketing needs were and found out that a full seventy five percent of the small business owners and entrepreneurs who responded said that their greatest need was to know how to utilize free websites to grow their businesses. That allowed me to structure a campaign based on using that keyword in conjunction with free marketing (a runner-up) to produce content I know my clients will like!
Bringing us to to number two on my list of free marketing ideas - free websites! I use Weebly to make my free websites as they have a great little blog feature built right in. Now I use Weebly and other free sites like Squidoo to drive traffic TO my main site BUT if you have no website or blog at all this is a great place to start! Make sure you have great content and that you update your free sites or blogs regularly so that it doesn't get stale.
Once you have an idea what to sell and a place to put it online, the next thing I do to enhance my free marketing efforts is to send out email newsletters. Now technically this is free since you could use your normal email client like AOL, gmail or outlook BUT I don't recommend it! What I do recommend is using a service like Aweber or Constant Contact to manage your email newsletters. I KNOW - not free but at $20 per month, pretty darn close.
Now that you know what to sell, have a site or blog to sell it on and have a way to communicate to your clients, you can start social networking. Social Networking is free with Facebook, LinkedIn and Twitter being the big three that I focus on when doing my social networking. They make it VERY easy to communicate with past and potential clients in order to increase your online marketing reach. Facebook is great for B2C and B2B marketing, LinkedIn is good for B2B and employment networking and Twitter is just good overall for generating a large following of people who are interested in what you have to say.
My last free marketing tip is to write articles like this one! Writing articles allows you to become an expert in your field and also allows you generate incoming links to your website through the use of your resource box. If you are just starting out in article marketing, I HIGHLY recommend EzineArticles as they have tons of tutorials and provide great support to their authors.
There you have it - my top five favorite free marketing ideas. Now all you small business owners get out there and implement today. Find out what your customers need and start using some of these free marketing tips to get it to them!
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Entrepreneur, Marketing and Blogging Expert, Tara Jacobsen, works with small business owners to help them identify their target clients, build systems for regular communication and acquire new business! Her Marketing Artfully website has many resources to help entrepreneurs with marketing, client contact and lead generating!
Article Source: http://EzineArticles.com/?expert=Tara_Jacobsen
